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Digital Marketing Certificate: Class 2 Content Marketing


November 1, 8, 15, 22, 2017


Wednesdays, 6:00 pm - 8:00 pm


CCSU Main Campus, 1615 Stanley Street, New Britain, CT


Michael North





Course Description

Online marketing is essential in a world of ubiquitous smartphones capable of nonstop Google searches. But appearing on the second page of Google results guarantees failure and paying for improved search rankings is far too costly for small businesses.


This class explains how to improve Google search rankings organically without breaking the bank. You will learn how to solve problems for your buyers by generating superior content. A regularly updated blog will not only position you as a thought leader, but will also create more doorways into your sales process.


Content marketing is driving potential buyers to your website by using their keywords within your content. And your content will convince them that only you can solve their problems.


This class will help you turn browsers into buyers.

Instructor Information

Michael North

Dr. Michael North teaches public relations writing and social media as an assistant professor at Central Connecticut State University. He earned his Ph.D. in mass communication at the University of Miami where he focused his research on how Fortune 500 companies use social media to communicate with stakeholders.


Michael’s research focuses primarily on social media with specific attention paid to Twitter. His research interests center on how companies communicate with their stakeholders and what value these companies can derive from social media.

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